Meet our Managing Director 

SHERI YU 

Ms Sheri Yu, the Managing Director of AYM Golf Tours, is an Australian citizen of Chinese born who has been based in Sydney since 2000. With over 30 years of expertise in hospitality and tourism, Sheri has extensive experience in hospitality management in Shenzhen and Hainan Island, China. She also holds Australian qualifications in Advanced Travel & Tourism Management, Hospitality, and Business Management. With her knowledge, experience, and language skills, Sheri is adept at organising professional and high-value escorted golf trips to the most stunning destinations around the world.

Moreover, with her qualifications and extensive experience in hospitality and tourism, Sheri is well-suited to serve as a representative for businesses or destinations looking to grow their presence in the Australian and Asian markets.